EVENTS + INTEGRATIONS

In 2025, Sunday TODAY brought its popular Sunday Sitdown franchise to life as a live, in-person experience at New York’s City Winery. The debut featured comedian Nate Bargatze, followed by a second 500+ person show with culinary icon Ina Garten. Every aspect of production—from menus and event graphics to floor plans, showcalling, and audience engagement—was meticulously managed to create seamless, scalable, and memorable experiences that captured the energy and charm of the beloved franchise.

In celebration of their newest cookbook, TODAY Loves Food, TODAY hosted an invite-only evening in partnership with the James Beard Foundation for talent, chefs, influencers, and press. The event featured TODAY personalities including Savannah Guthrie, Al Roker, Craig Melvin, Dylan Dreyer, Jenna Bush Hager, and Carson Daly, and was attended by press outlets such as The New York Times, PEOPLE, Parade, and Good Housekeeping. Guests enjoyed cookbook-inspired bites and lively conversation, showcasing the community spirit at the heart of TODAY Loves Food.

Destination: Cruise TODAY was a special live broadcast of 3rd Hour TODAY, sponsored by MSC Cruises, airing April 9, 2025, from MSC World America in Miami. Dylan Dreyer, Craig Melvin, and Al Roker explored the ship’s top attractions, from the Cliffhanger swing to chocolate and beer tastings. Guests included Fat Joe, Below Deck stars Captain Kerry Titheradge and Fraser Olender, the Miami Dolphins Cheerleaders, and chefs Mario Carbone and Michelle Bernstein, with a shoppable cruise fashion segment by Jill Martin.